About Us

Iconic Melbourne Community started with nothing more than a dream, a passion for fashion, bags and a deep love for travel. Back in 2011, our founder opened a small online store - no big budget, no fancy campaigns, just a heartfelt mission to make our customers feel effortlessly beautiful, confident, and truly themselves, backed by the #1 Customer Support. What began with a few handpicked items has since grown into a trusted destination for timeless fashion, meaningful moments, and pieces that feel as good as they look.

"Style is an effortless confidence in being yourself, it is a way of putting yourself together according to your mood and what you want to project. Personal style appears to come naturally for some, but for others it can take a while to find it!" Diane van Furstenberg

Almost two decades later, Iconic Melbourne still has the same passion and the #1 Customer Support. You’re not just buying fashion - you’re part of a community built on warmth, authenticity, and the belief that fashion should always feel personal. Thank you for being part of the Iconic Melbourne Community.